Colors

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Basic logo colours

Steel Blue
HEX #78b2bb
RGB value
CMYK 41-0-12-20
Pantone C 5493 C
Pantone U 5493 U
RAL 6034
Black
HEX #000000
RGB value
CMYK 0-0-0-100
Pantone C Process Black C
Pantone U Process Black C
RAL N/A

Full colour palette of visual style

The visual style, gradient backgrounds, graphic elements and components are built on this palette

Steel Blue -3
HEX #d6e7e9
RGB value
CMYK 10-0-3-5
Pantone C N/A
Pantone U N/A
RAL N/A
Steel Blue -2
HEX #b4d3d9
RGB value
CMYK 21-0-6-10
Pantone C N/A
Pantone U N/A
RAL N/A
Steel Blue -1
HEX #96c2ca
RGB value
CMYK 31-0-9-15
Pantone C N/A
Pantone U N/A
RAL N/A
Steel Blue
HEX #78b2bb
RGB value
CMYK 41-0-12-20
Pantone C 5493 C
Pantone U 5493 U
RAL 6034
Steel Blue +1
HEX #4b91a2
RGB value
CMYK 52-0-9-36
Pantone C N/A
Pantone U N/A
RAL N/A
Steel Blue +2
HEX #1f7085
RGB value
CMYK 63-2-7-52
Pantone C N/A
Pantone U N/A
RAL N/A
Steel Blue +3
HEX #005268
RGB value
CMYK 74-3-5-69
Pantone C N/A
Pantone U N/A
RAL N/A
Steel Blue +4
HEX #003449
RGB value
CMYK 85-4-2-85
Pantone C N/A
Pantone U N/A
RAL N/A
Black
HEX #000000
RGB value
CMYK 0-0-0-100
Pantone C 7547 C
Pantone U 7547 U
RAL N/A
White
HEX #ffffff
RGB value
CMYK 0-0-0-0
Pantone C 7541 C
Pantone U 7541 U
RAL N/A

Colour ratios in visual style

Proportional use of colour within the visual style. The combination of "Steel Blue" shades dominates the surface and everything else is contrasting black. The action element, where we need attention, can be contrastingly coloured as Steel Blue +3 to highlight it.

Additional colours for data visualisation and Office

Colour swatch exclusively for use in charts and infographics, where it is necessary to distinguish individual elements by colour

Blue
#1e7086
value
Green
#67c18c
value
Red
#f05b72
value
Yellow
#ffcc4e
value
Cyan
#56c5d0
value
Violet
#9f95ac
value
Gray
#9cb4be
value

UI colours

Colors for web layout elements

Main Primary (Steel Blue +3)
#005268
value
Dark Primary (Steel Blue +4)
#003449
value
Light Primary (Steel Blue +2)
#1f7085
value
Main Secondary (Steel Blue)
#78b2bb
value
Dark Secondary (Steel Blue +1)
#4b91a2
value
Light Secondary (Steel Blue -1)
#96c2ca
value
Info (Steel Blue)
#78b2bb
value
Contrast
#ffffff
value
Error
#f05b72
value
Success
#67c18c
value

Color Modes

Color modes determine the color scheme we choose for the logo to display correctly on screens and in print.

Color Mode  What is it?  Usage 
HEX RGB Equivalent (hexadecimal) WEBHTMLCSS
RGB Color Space of Screens RGB WEBHTMLCSS
CMYK
Color Space for Printers CMYK
PRINT
Pantone
Direct Mixed Colors Pantone for printing  PRINT

Color Mode Selection

Suitable Color Mode for Logo:  RGB logo
CMYK logo
Pantone logo
Logo will be on screen (web, mobile, presentation…)


Logo will be in print (business card, flyer…)