Brand Raman Base
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In short: what makes up the Raman Base brand
A brand is a complex set of many building blocks that make you easy for clients, customers and the public to recognise and remember.
Browse below to learn how to work with and further develop your brand.
Writing the name
Loga
Scriptures
Colors
Visual style
Communication style
Data visualization
Materials and responsibility
Brand purpose
When someone asks you what Raman Base is, get inspired.
Raman Base is here for all scientists, clinicians and researchers to work together to create a global library of spectrometric measurements that will enable data sharing between research and measurements and help improve the field through machine learning in the future.
The Raman Base is a technical space for creating and managing your own measurement libraries without having to share data with others.
Raman Base is a non-profit project, today and tomorrow, forever.
Raman Base is a collective.
Logos, fonts and colours
That's where the brand stands, explore the rules and download the resources you need.
Visual style
Get to know the graphic elements and principles that make up a brand's visual style
Basic building elements
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Simple live gradients in the background with a high noise effect as a representation of the spectrum.
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Abstract generative line patterns based on waveforms, which is the digital output of spectrometry.
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Minimalist design, large and concise headings, concise message.
How to create raman Base style graphics?
Simply combine the above gradients and graphic elements in the form of generative abstract objects for visually interesting images. Add a claim, text or content and always keep the layout as simple as possible, with plenty of space and a minimalist form.
Examples of how to work correctly with the raman Base brand and graphics
Get inspired when creating posts, invitations and other branded marketing materials with sample examples.
Tone of voice Raman Base
Find out how Raman Base communicates. By maintaining a set tone in your communications with the public and clients, you contribute to brand stability and recognition.
Informal
Formal
Layman
Expert
Typing
Howl
Humorous
Serious
Authoritative
Open Discussion
Environmental responsibility
Minimise printing, waste energy in labs and contribute to a more sustainable future. The Raman Base brand recognizes the environmental threats and does everything possible to mitigate them. By using Raman Base, users themselves contribute to a smaller footprint without the need for their own local storage.